Photo by Claudio Schwarz on Unsplash

Every day countless articles and books are published around personal development. “10 steps to be more creative.” “3 ways to live in the moment.” I’m fascinated by self improvement and the incredible ability of the brain and…

Reframe the conversation to better understand the nature of others’ — and our own — relationship with religion

Photo by Jeremy Yap on Unsplash


As a Pakistani American, I’ve grown up Muslim and consistently grappled with questions related to religion:

What does it mean to be a ‘good Muslim’? Why do some people consider ‘fundamentalists’ the most religious when they commit the worst atrocities? When am I ‘most Muslim,’ ‘least Muslim?’ …

As we enter another year, you may be thinking about your resolutions. “What do I want to accomplish this year?” “Last year sucked, this year will be different!” For many, this turn in the calendar year provides a chance for reflection, a personal ‘reset’ to calibrate for the new year…

“Wow, you look so exotic.”

Photo by Markus Spiske on Unsplash

Racism is a dynamic, complex, and global issue, affecting everyone in various intensities and forms. As a strategist, UX designer, and management consultant, I’ve devoted my career to understanding people in order to design and deliver user-centric products. As a concerned citizen, witness, and victim…

Introduce yourself.

A simple request, but one of the most difficult and dynamic to fulfill. Too often the only times we think about who we are is when prompted by others, and our response is largely conditioned by the context. You introduce yourself differently at a job interview than you…

Ibrahim Ayub

Systems thinker and problem solver across human behavior, design, strategy, and tech. Exploring ways to think, be, act, and live fully.

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